There are many companies working for developing educational videos, arts and culture related content, tourism videos etc. We are setting up a new stream for developing content that help an organisation, company, or a community to spread knowledge, digital content for the promotion of companies or institutions. Content consolidation and designing can be in any format, when the products are developed using 2D or 3 D animation, Flash, Videos, Audios, Text, Images or illustrations, it is really enhancing its acceptability among the user groups. Sometimes, using multiple formats for content generation would help to get a clean product to the end users with much cost reduction.
What is a Knowledge Product? We would be able to develop digital content from anything. To quote as an example, if you take the dictionary the letter and word ‘A for Ants’ is a subject for a comprehensive multimedia production on Ants, which carries all the details of Ants living in this Earth. Similarly, we would be able to generate, as much content in any subject that can really get into the existing computers and networks. Probably we have got more computers, storage space and networks than the useful digital content available.
To the interesting question of how these products are useful for companies or institutions? - We would say any company or organisation, who wants to establish their names in the minds of customers have to resort maximum to the digital world. Nowadays, a video or a commercial that is interesting get loaded by somebody into public video sharing portals and getting viewed by millions. If we search YouTube kind of portals, we would be able to see as many commercials and company videos are floating around and viewed by millions. Also, all the homes are now equipped with DVDs or Computers, when a Lady Customer is getting a Video on ‘The 50 Best Recipes of India’ along with a Pressure Cooker, she would definitely see it and will keep it for future reference. This would help the companies to generate brand recall, loyalty and increased brand equity at the end. Contents, generated like this will get posted in the public video sharing portals such as YouTube and will hang around in many websites and social media applications.
In the era of TV channel revolution and huge number of news papers and magazines, the life of a conventional advertisement aired by the companies are for considerably lesser time. It is analysed that life of an advertisement which is published in a newspaper is just for 2 hours, people will never notice into badly positioned TV advertisements as well, as they have options to switch between hundreds of channels.
Rain Concert offers the production of CD ROMs using all the available formats of technology. Products can be for Company Promotion, digital versions of user manuals, signature titles etc. Some of the products already launched are listed.